{HERMèS' SUCCESS HAS BEEN DRIVEN BY SCARCITY

While many deluxe brands drive direct exposure via social media marketing, celebrity partnerships and style programs, Hermès which began as a saddlery and which still hand-stitches the lion's share of its leather bags hasn't. Its main items haven't changed a lot in decades; it does not have TikTok, and doesn't give stars totally free bags.|Hermès